The Big Titty Committee

The Big Titty Committee

Without boring you too much with the old ‘we saw a gap in the market...’ business plan chat. Min and I created Fruity Booty because we wanted to inject positivity into an industry that can often lead to not so positive results for women.


There was a clear shift in the market. Women were no longer putting up with brands using Amazonian models, push-up bras, restrictive sizing and so much airbrushing the model might as well be a cartoon. So we strived to create an inclusive brand that doesn’t profit off idealising a very limited, often unrealistic idea of beauty, and to reflect the reality that underwear is not always for men or about sex but for women, to feel great, every day.


The average woman’s breast size in the UK has grown from a modest 34B, in the 60’s, to a more voluptuous 36DD today (if only bananas had the same potential as melons). We knew that in order to be relatable we had to cater to a large range of sizes. Little did we know how complicated this would be.  


As I am sure you all know, a bra size is measured by two things, a woman’s back size, ranging on average from 28-38, and cup size, ranging on average from AA-GG. The world record for the largest natural boobs is held by Annie Hawkins who is a juicy 48V! We knew Annie’s might be a bit out of our league but we wanted to get as close as possible.


So what’s the problem? Why is it so hard?


Typically, with underwear designing your manufacturer creates all the samples in a 34B and then grades up and down to make all the other sizes. With every new size, costs are incurred in the sampling process. If we were to try and create bras for everyone from tiny blueberries up to Annie there would be approximately 250 different size combinations for us to sample and make.


Sometimes Min and I get quizzed by customers who say ‘I love your stuff but you don’t carry my size?’ Our response is always ‘We are working on it we promise’. We are still a small company and right now have the option of either selling one style bra and make all the sizes we want or sell twenty things and limit the sizes.


We would absolutely LOVE to offer more sizes, but it’s not quite doable yet until we’re bigger and have some more dosh in the bank. So, we just want to say - hang on in there!

Our new Spring/Summer 2018 collection Tropic Like It’s Hot is our first collection with underwires to support a wider range of sizes for you ladies and we hope you love it. We still want all your feedback, good and bad, but if it is bad, please be gentle. Min can barely handle an unfollow on Instagram as it is.


Illustration: Rachel Campbell @the_illustratice




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