Was Delegating A Terrible Disaster?

Was Delegating A Terrible Disaster?

When Min and I first started Fruity Booty we worked on every single task together. And, when I say everything...

Read more

Game, Set, Match

Game, Set, Match

Everything these days is about matching. Matching your lipstick to your nipple colour, matching pyjamas,...

Read more

The Perils of Taking Holiday When You are Self-Employed

The Perils of Taking Holiday When You are Self-Employed

I write to you on this grey Monday morning because I am alone at HQ. Minna is on holiday and after much pre-departure stress, I am enjoying my extended creative control. So, I want to talk about a common misconception. That when your office is your laptop you can live the dream and take as much holiday as you want, where you want, when you want. Read more

A Revolt Against Valentine's Day

A Revolt Against Valentine's Day

For 364 days of the year I consider myself to be a perfectly rational person. I wake up, have a scroll through Instagram, complete the morning abolitions and squint at the council bill that’s dropped through my letter box. On the tube I smile (albeit through gritted teeth) at the resident cuddling couple on my train and while at work, in between dissecting the celebrity gossip on the Mail Online, I dash off a few emails. I return home, feed myself in front of the TV and after my final Instagram bedtime-reading I place my head on my pillow, allowing myself to fall asleep happy in the knowledge that I have successfully completed another adult day. Read more

Confessions of a Pear of Rookies

Confessions of a Pear of Rookies

We want to address the heavy question that we are so often asked by friends, family and strangers alike, ‘how do you even know where to begin when you enter an industry in which you have no previous experience?’ Read more