About
Fruity Booty is a female led project consciously creating underwear, swimwear, clothing, and small things to go with them. Fruity Booty takes an experimental approach to design, working with a community of like-minded artists to create limited-edition collections. All Fruity Booty products are created from deadstock and sustainably sourced materials only.
All Fruity Booty products are created from deadstock & sustainably sourced materials only. Follow us at @fruitybooty and sign up to our emails to stay updated for all capsule and exclusive collections. <3
Vogue
14 Affordable Fashion Brands That Are The Perfect Antidote To High-Street Fatigue
GQ
The best lingerie labels she'll feel her finest in
The Face
The go-to brand for cool girls looking to score a cute bikini
Hypebae
Fruity Booty spends summer in Marseille
Vogue
Prepare For Take-Off In Style With These 6 Airport-Ready Outfits
Who What Wear
This '90s Accessory Always Makes My Holiday Outfits Look More Polished and Stylish
Vogue
The 25 Best Sleepwear Brands for Slumbering in Style
Vogue
I’m A Seasoned Glastonbury Goer, Here Are My 15 Festival Essentials
The Standard
Best lingerie sets to buy for Valentine’s Day and beyond
GQ
The best Valentine’s gifts for her that are guaranteed to impress
Grazia
These Underwear Brands Make The Best Lingerie You’ll Actually Want To Wear
Hypebae
5 Cool and Comfy Underwear Brands to Add to Your 2024 Rotation
The Cut
The Prettiest Lingerie for Valentine’s Day and Beyond
Vogue
64 Best Valentine’s Gifts for Her, From Flowers to Jewelry
Who What Wear
We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Cosmopolitan
44 of the best lingerie sets to spice up your Valentine's Day – whatever your plans
Our Approach
Sustainability
The Fruity Booty process
Manufacturing
Packaging
Underwear that lasts
Aftercare
We feel it is impossible to call ourselves fully sustainable because we are a brand that creates new products. However, as vintage or second-hand underwear isn’t for everyone, it is our goal to be the next best alternative. We know we are not perfect, but we are striving to do everything we can to minimise our negative impacts on the planet, and to enable consumers to do the same. We are very proud to share with you our process so far, and will keep you updated with what is to come.
Over 80% of Fruity Booty products are made from surplus fabrics and materials, which would otherwise have gone to landfill, sourced from suppliers in the UK. The rest of our pieces are created from conscious material suppliers. We solely produce limited quantities of all our products to avoid waste from overproduction.
All of our pieces are produced in a specialised factory that has been making underwear for over thirty years in a village in Porto, Portugal. Being close to home allowsus to minimise our carbon footprint, oversee production, ensure practices are as promised, and guarantee design and quality are never compromised.
We have a zero single use plastic policy throughout our supply chain. We receive our products from our manufacturer in recycled packaging, and send all of your orders in recyclable brown paper mailing bags. Your pieces come inside beautiful organza drawstring bags that are designed to be used again and again.
By being transparent about the process of making Fruity Booty garments, we want to show you how precious they are, and encourage you to cherish your pieces rather than let them go to waste. Although underwear is a small garment, it is one of the most complicated to manufacture. One bra alone has 20-48 parts in it. We do everything we can to ensure the process of making them is as sustainable as possible, but there is also a lot you can do to make them last as long as they can.
Here are some guidelines for how to minimise your impact on the environment, and how to make your garments live the long and happy life they deserve:
- Where possible, hand wash
- If machine washing, always wash cold
- Hang dry, don’t tumble dry where possible
If you feel your time with your Fruity Booty pieces is over, please consider donating to the amazing charity, Smalls for All, rather than letting them go to waste.