Introducing Demi-Wear.
For us, these are the pieces we reach for everyday. Somewhere between overwear and underwear, they are the layers that piece together our outfits. Because Fruity Booty’s underwear designs have always been rooted in creativity as opposed to sex appeal, it was a natural progression to apply our design ethos to a demi-wear collection; an evolution from underwear that feels like the treasures we collect from our favourite vintage stores.