Determined to make underwear shopping less intimidating and more enjoyable, Minna Bunting and Hattie Tennant created their underwear label, Fruity Booty.
We live in a world where everything is easily accessible and that can often make it feel less special. To make their customers feel unique, Fruit Booty solely produces one-off, limited edition collections that you can only find on their website.
The core philosophy is that women should be able to feel both comfortable and stylish in their undies. They design underwear for women that don't want to choose between the binary of either ‘plain Jane’ or ‘sex kitten’ and want something that reflects their diversity. They also don’t airbrush any of their photographs because all women are fabulous and don’t need editing.
All their underwear is sustainably made in Europe, and all their nightwear is sustainably made in London.