Our Story

Fruity Booty is an intimates label founded by Hattie Tennant & Minna Bunting and launched in 2017.

Living in a world where everything is easily accessible can often make it feel less special. When it comes to underwear, they believe feeling special should be a priority. Fruity Booty solely produces one-off, limited edition collections that you can find exclusively on their website. 

All their underwear is made in Europe, and all their nightwear in London.