Our Story

Fruity Booty is an intimates label founded by Hattie Tennant & Minna Bunting, launched in 2017.

Living in a world where everything is easily accessible can often make it feel less special. When it comes to underwear, they believed feeling special should always be at the forefront. Fruity Booty solely produces one-off, limited edition collections that you can only find exclusively on their website. 

All their underwear is made in Europe, and all their nightwear in London.